This campaign introduced Hilti’s ON!Track tool management software to construction industry leaders. We came up with “The Right Tool” theme and a memorable promotional package to create anticipation for the launch. The bold Hilti baseball bat arrived wrapped in a large-scale poster followed by a series of other enticing physical and digital messages.
The RFID system was the first in a suite of solutions designed to equip crews with the rights tools for the right job and the right time. Without the right tools, jobs slow down and become inefficient.
with transparency comes efficiency
Even the packaging tape for this job evoked the concept of transparency. With complete visibility of inventory, ON!Track harnesses the power of cloud to make every moment powerful.
